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A human analysis of financial documents reveals what AI content farms missed: Duolingo’s GenAI features are undermining its own profit margins.

This is the first major move by Udemy’s new McKinsey-veteran CEO, who is prioritizing enterprise efficiency over the founder’s product vision.

Udemy has had its fourth leadership send-off this year. Chief Marketing Officer Genefa Murphy has resigned 2.5 years into her tenure to pursue other opportunities. This is after CEO Greg Brown’s exit in March 2025 after serving just two years CTO Eren Bali’s replacement in June 2025 CPO Prasad Raje’s transition out of his role (started October 2024 and ended in March 2025) Now it’s CMO Murphy. She was hired in July 2023, when Udemy’s Enterprise revenue was more than half of the total revenue